Five phases from brief to the December Leadership Alignment Meeting (LAM). The greenlight gate is the Scope/SOW & budget — we align internally, then approve concept and cost before filming at scale.
Interview-led discovery: capture first, shape the story in the edit. Bob is the top priority — we get the founder on camera before anything else.
| Stakeholder | Story angle | Priority | Status |
|---|
What we have vs. what we still need. Time-sensitive captures — the old office before demolition, fall groundbreakings & ribbon cuttings, Aspen in August — are flagged hot. They don't wait.
One unified treatment, reframed as interview-led discovery with an American-dream throughline — structured like a film: open at the summit (Scott teaching the Harvard "Cult to Culture" case) → flash back to the beginning → climb through the iterations of Moss → return.