An RDLB production for Moss & Associates · Docuseries Script

The Moss Story

● SCRIPT — FINAL · aligned to the current storyboard
Through the lens of a Harvard Business School case study, a son retraces how his father built a people-first company from nothing — and turned a dream into an incredible company still building the future. Intimate, mythic, epic — in that order.
"We don't just build structures. We build people, relationships, and futures."
The Thread — "Every building is a story. Every story begins with someone who cared."

Director's note — the dramatic engine

This is not a tribute; it's a reckoning told with love. Under the chronology runs a father, a son, and a clock: Scott trying to hold onto Bob, and onto Bob's truth, before either is gone. The plumb bob in the Moss mark is our spine — you hang a weight against your values and keep checking that you're still true to plumb.

The question the whole film asks: can the soul of a company survive its own success? The antagonist isn't a villain — it's success itself, and time. The answer was hiding in plain sight: it was never the buildings. It was always the people.

This FINAL script now carries the essentials of the former Story Bible — logline, dramatic engine, character map, and tonal north stars — so the bible is retired as a separate document.

Key facts — verified for on-camera accuracy

Drawn from Moss's own materials and public record — safe for narration, lower-thirds, and titles.

FactDetail
FoundedMarch 2004, Fort Lauderdale — two projects, two employees, a single computer
FoundersBob Moss with sons Chad and Scott (the "1.5 generation")
Bob, before MossPresident of Centex Rooney; ~46 years in construction; left the top job at 58 over how people were treated
Scott's pathUF Construction Mgmt → $33K first job → President 2011 (142 people, $175M) → CEO 2020; YPO since 2011
The HBS case"Empower to Create the Exceptional," Groysberg & Abbott, HBS Case 425-006 (2024)
Core valuesHonoring Relationships · Entrepreneurial Spirit · Contagious Energy (motto: work hard, be nice, have fun)
Scale today~$3B revenue · ~4,000+ employees · largest GC in Florida · a top-3 U.S. utility-scale solar builder
MarketsSouth Florida · Dallas–Ft. Worth · Mid-Florida · Hawai'i · Energy/Solar (EPC)
Brand lineImproving Lives, Building the Future

Production notes

Creative approach

  • Interview-led discovery — capture the real stories first (Bob above all), write final VO in the edit.
  • A flexible script with fixed parameters: beats, values, and imagery are set; delivery stays loose for real rhythm.
  • Built for reuse — premiere film, recruiting, onboarding, national-market platform, and social.

Look, sound & rhythm

  • Documentary realism with cinematic polish; natural light; handheld + drone interplay.
  • Intimate · mythic · epic — trust silence, stay on faces a beat too long, earn every wide by returning it to a person.
  • Acoustic guitar, light percussion, ambient site sound; silence reserved for the legacy beats.

Interview roster — confirmed schedule

  • Bob Moss — first priority: founder & heart of the film · Sep 10 (confirmed) · on-location (his house preferred).
  • Brett Atkinson — early capture · Aug 4 / 11 / 26 · UF roommate to Scott; Centex → Moss.
  • Mike Mazza + Aaron Dosca — Sep 3, Dallas (one day) · Nashville future (8.0).
  • Scott Moss — protagonist & narrator; the HBS bookend · Sep 16 / 17 · his house / classroom.
  • Chad Moss & broader VLT (Bruce Moldow, Andy McAlister, Edwin Perkins) — Phase 2. Keep Chad in the founding story.

Deliverables

  • Iterations of Moss mini-series — one 1–2 min episode per iteration (1.0–8.0), interview-led.
  • Version 1.0 cut (through core values) for Nashville Ceros & sponsors, after Phase 1 capture.
  • Full interlaced enterprise cut · all/most episodes by the December LAM.
  • Modular segments (recruiting, onboarding, national-market) + a "finish-the-sentence" montage at every shoot.
An RDLB production for Moss & Associates, LLC · Script FINAL, aligned to the 16-beat storyboard · open the storyboard · scrollytelling cut · Production Hub